Archer Design Inc
Brand Launch Campaign [2025]

PHOTOGRAPHER: Suzie Maez

As Art Director, I helped craft a street-driven visual world rooted in raw expression, dynamic motion, and a provocatively playful edge for the NYC-based brand’s launch. Shot in one day on the Lower East Side, I worked closely with the photographer to capture the brand’s raw, unfiltered spirit while also shooting complementary iPhone BTS content to deepen its lived-in authenticity. In post, I partnered with the brand’s founder on selects and grid planning, resulting in an impactful launch that sold out its first batch within days.