Glossier
Glossier You Campaign [2023]

ROLE: Creative Assistant

AGENCY: Look

DIRECTOR/PHOTOGRAPHER: Alexandra Leese

As Creative Assistant on Glossier You, I supported a 360 campaign that highlighted the brand’s best-selling fragrance and introduced new extensions. I contributed to visual research, concept development, and creative rounds for the client, helping shape the campaign’s direction. On set, I provided creative support, ensuring talent and visuals aligned with the fragrance’s playful and personal spirit. In post-production, I assisted with selects and retouching, helping maintain a cohesive aesthetic across all touchpoints—digital, social, print, and OOH—capturing the unique relationships the fragrance fosters between wearers and their world.