Loulu
Brand Launch [2024]

ROLE: Jr Art Director

AGENCY: Look
DIRECTOR/PHOTOGRAPHER: Alexandra Leese

STILL LIFE PHOTOGRAPHER: Marius W Hansen

For Loulu Hawai‘i, a luxury wellness and beauty brand merging visionary bio-farming with scientific innovation, I supported the creative team from pre-production through post-production for the brand’s launch. Serving as one of two creatives leading on-set art direction for the high-end still life shoot, I helped craft imagery that highlights the Astafusion® Oils, Aloha Elixirs, and botanicals with clarity, intention, and a sensorial, luxurious feel. These assets translated Loulu Hawai‘i’s visual identity into evergreen content, supporting the spring and summer campaigns and reflecting the brand’s belief in the power of simplicity, science, and nature, while helping establish the brand’s presence in its first-ever campaign.