Old Navy
Old Navy, New Moves [2025]
Old Navy, New Moves [2025]
ROLE: Jr. Art Director (pre-production)
AGENCY: Look
AGENCY: Look
PHOTOGRAPHER: Ethan James Green
DIRECTOR: Torso
DIRECTOR: Torso
As Jr. Art Director, I supported creative leadership through six rounds of the pitch process that established Look as Old Navy’s new Creative Partner. Under the brand’s refreshed leadership, our goal was to revitalize fashion credibility, reclaim cultural relevance, and make Old Navy iconic again. Through the “More is More Since ’94” platform, we embraced an over-the-top fashion approach that celebrated new styles and infused energy, vibrancy, and fun into every campaign.
For the Summer Active campaign, I worked closely with Look’s Creative Directors to translate our brand vision into a new 360 world for activewear—a world of fun, flair, and all-new moves. I contributed to ideation, casting, image comping, moodboarding and storyboarding, and created client-facing creative round decks as well as decks for talent and production partners to clearly communicate the Old Navy, New Moves vision.
For the Summer Active campaign, I worked closely with Look’s Creative Directors to translate our brand vision into a new 360 world for activewear—a world of fun, flair, and all-new moves. I contributed to ideation, casting, image comping, moodboarding and storyboarding, and created client-facing creative round decks as well as decks for talent and production partners to clearly communicate the Old Navy, New Moves vision.