Old Navy
Home for the Holidays [2024]

ROLE: Jr Art Director

AGENCY: Look
DIRECTOR/PHOTOGRAPHER: Charlotte Wales
PRODUCTION DESIGNER: Gideon Ponte

STYLIST: Dara
CHOREOGRAPHER: Danielle Polanco

As Jr. Art Director, I supported creative leadership through six rounds of the pitch process that established Look as Old Navy’s new Creative Partner. Under the brand’s refreshed leadership, our goal was to revitalize fashion credibility, reclaim cultural relevance, and make Old Navy iconic again. Through the “More is More Since ’94” platform, we embraced an over-the-top fashion approach that celebrated new styles and infused energy, vibrancy, and fun into every campaign.

For Old Navy’s Home for the Holidays campaign, I worked from early ideation through post-production on a 360 campaign celebrating the brand’s maximal holiday spirit. Built around the Old Navy house, the campaign unfolded across three distinct yet connected rooms, each with its own visual flair. I supported creative development through multiple rounds, contributing to mood boarding, visual research, storyboarding, and casting, and created decks for creative partners and talent to clearly communicate the concept. In post, I supported stills retouching, color, and crop guides, and collaborated on video edits and motion graphics to ensure the campaign’s warmth and energy carried across both still and motion assets.