Old Navy
Maximal Denim [2024]

ROLE: Jr Art Director & BTS Photographer (Polaroids)

AGENCY: Look
DIRECTOR/PHOTOGRAPHER: Philippa Price

STYLIST: Dara
CHOREOGRAPHER: Ryan Heffington

As Jr. Art Director, I supported creative leadership through six rounds of the pitch process that established Look as Old Navy’s new Creative Partner. Under the brand’s refreshed leadership, our goal was to revitalize fashion credibility, reclaim cultural relevance, and make Old Navy iconic again. Through the “More is More Since ’94” platform, we embraced an over-the-top fashion approach that celebrated new styles and infused energy, vibrancy, and fun into every campaign.

For our first 360 campaign as creative partner, Maximal Denim, I worked closely with the creative team throughout pre-production, supporting casting, storyboarding, and creating creative decks for the client, talent, and production partners. On set, I provided creative support and captured behind-the-scenes Polaroids of the talent to document the playful energy of the shoot. I stayed involved through post-production, assisting with retouching, color, edits, selects, and creating crop guides for OOH, helping bring the choreographed, ’50s- and ’90s-inspired joyful vision to life across every asset.