Rabanne
Million Gold Social Campaign [2025]

ROLE: Art Director

AGENCY: MATTE Projects

SHOOTER: Deanie Chen

As the on-set director for Rabanne’s Million Gold social launch, I led a nimble three-person crew—myself, photographer and social shooter Deanie Chen, and producer Nat Lezra—capturing six talents throughout the streets of New York City. Alongside street-style moments, I conducted interview segments inside the Million Gold–branded cab as well as in a suite at the Ritz-Carlton, guiding each talent through natural conversation to ensure they felt confident, comfortable, and true to their personal voice. I shaped a visual approach that blended each creator’s authenticity with the brand’s elevated, golden world. Featuring creators Alioune Fall, Ethan Gaskill, Jeffrey Chang, Chase Hudson, Lindsay Vrckovnik, and Isa Sung.