Theory
FW Color Theory Campaign [2023]

ROLE: Creative Assistant

AGENCY: Look

PHOTOGRAPHERS: Chris Rhodes & Thistle Brown 
STYLIST: Alex Harrington 

For Theory’s FW23 Color Theory campaign, I worked as Creative Assistant across a 360 brand campaign reimagining the label’s visual language through its monochromatic collection. I supported the creative team through visual research, mood boarding, and early concept development, and provided on-set creative support during the campaign shoot. In post-production, I assisted with stills retouching and selects across both the campaign imagery and the accompanying monochromatic dinner / installation at the New Museum—helping ensure the concept of Color Theory carried cohesively across digital, in-store, OOH, and live activation touchpoints.